Founder-led. In practice since 1997. You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.

How Our Social Media Graphics Works

A step-by-step look at the setup, the moving parts, and what you receive when we build your social media graphics.

The Technical Details

Social media graphics require platform-specific optimization accounting for varying aspect ratios, resolution requirements, safe zones, and technical constraints: Instagram (1080x1080px square feed posts, 1080x1350px portrait, 1080x1920px Stories/Reels with 250px top/bottom safe zones avoiding profile/UI overlap), Facebook (1200x630px link previews with 20% text overlay limit removed 2020 but still affecting reach, 1200x1200px organic posts, 1080x1920px Stories, 820x312px cover photos, 180x180px profile), LinkedIn (1200x627px articles, 1104x736px posts, 1584x396px company banner, 300x300px logo), Twitter/X (1600x900px 16:9 optimal, 1200x675px minimum, 1500x500px header, 400x400px profile), TikTok (1080x1920px 9:16 vertical), Pinterest (1000x1500px 2:3 optimal for pins, 1000x1000px square). Design methodology incorporates mobile-first principles recognizing 98.5% mobile access rates, requiring minimum 14pt typography (18pt+ preferred), 44x44px minimum touch targets per Apple HIG, high contrast ratios (4.5:1 WCAG AA minimum, 7:1 AAA preferred) for outdoor viewing, and thumb-zone placement prioritizing bottom 60% of vertical formats for key CTAs and information. Visual hierarchy optimization utilizes F-pattern and Z-pattern reading flows, rule of thirds composition, strategic negative space (30-40% minimum for visual breathing room), and color psychology (red for urgency/energy, blue for trust/calm, green for growth/health, yellow for optimism/caution). Animation specifications include Instagram Reels/TikTok (15-90 seconds, 30fps minimum, MP4 H.264 codec, maximum 4GB file size, 9:16 aspect ratio mandatory), Instagram Stories (15-second segments auto-advancing, GIF stickers under 15MB, Boomerang 1-3 second loops), and Facebook/LinkedIn native video (square 1:1 for feed, vertical 4:5 or 9:16 for Stories, captions required as 85% watch muted). Template system development utilizes Figma component libraries with auto-layout for responsive text containers, Adobe Creative Cloud Libraries for synchronized brand assets, or Canva Pro Brand Kits for team collaboration.

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Schedule a free consultation about your social media graphics project.

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